Case Study

The Client : Campari

The Challenge

Campari aim to orient their company with the world of fashion so sponsor London Fashion Weekend. They wanted a fun, high impact solution to help to promote their product range and draw people to their stand.

The Solution

Busting Diva teamed up with Campari to create the Campari Red Room - an ultra-stylish haven of tranquillity throughout the hustle and bustle of the weekend - exclusively for the London Fashion Weekend. All visitors received a voucher that invited them to enjoy a complimentary cocktail and free personal colour consultation at the Campari Red Room. Busting Diva helped develop Campari's Little Red Book, a guide to cocktails and colour which every participant received.

The Result

"Just a quick note to say a huge thank you to you and the girls for all your hard work last week. The event was fantastically successful for us with sampling approximately 10,000 people over the 5 days. The colour consultations were certainly an incentive to come to the Red Room in the early hours!"

Comments from people who visited the Red Room and received a colour consultation include:

I'm pleased to have such a personal and intimate service in a very busy and somewhat daunting place; it's made me feel special and truly a part of London Fashion Weekend.

It gave me an opportunity to experience this unique introduction to colour and Campari - I had not realised what an impact the colours I was wearing had on my skin tone.

It's been the highlight of the show for me, I'm so glad I've had it done.

We came straight here [at 10am!] to make sure we got it done as you were fully booked last time and we were really disappointed.

I greatly appreciate this free advice on colours for clothing, hair and make-up.

It was really interesting and helpful, now I know what to look for when I shop.

I'm amazed how the right colours make my eyes sparkle and my skin look clear. I can't believe I have been hiding behind black!

Knowing my colours makes things much easier finding clothes and make up, also on deciding what colour I should have my hair.

I always stuck to muted colours because I wasn't confident in wearing bright, now I know I can and which ones I can't wait to go shopping!