The Challenge

Campari aim to orient their company with the world of fashion so sponsor London Fashion Weekend. They wanted a fun, high impact solution to help to promote their product range and draw people to their stand.

The Solution

Busting Diva teamed up with Campari to create the Campari Red Room - an ultra-stylish haven of tranquillity throughout the hustle and bustle of the weekend - exclusively for the London Fashion Weekend. All visitors received a voucher that invited them to enjoy a complimentary cocktail and free personal colour consultation at the Campari Red Room. Busting Diva helped develop Campari's Little Red Book, a guide to cocktails and colour which every participant received.

The Result

“Just a quick note to say a huge thank you to you and the girls for all your hard work last week. The event was fantastically successful for us with sampling approximately 10,000 people over the 5 days. The colour consultations were certainly an incentive to come to the Red Room in the early hours!”