Press Release

July 2, 2008

Crack Those Dress Codes And Have A Sartorial Summer Season

You know that the summer sporting season is at its peak when the TV has Wimbledon Tennis on every channel. For those wanting to attend the hottest summer sports events, July manages to squeeze in Henley, Goodwood and the Grand Prix at Silverstone. If you're wondering whether your current summer wardrobe is up to the sartorial demands of the season, then let a personal stylist from Busting Diva help you navigate the strict world of dress codes and kit you out for your smartest summer season yet.

There's no shortage of great sporting events to attend in the summer months; for those more interested in quaffing champagne and being seen than keeping score, planning what to wear to ensure admission to the most exclusive of the enclosures is a big consideration. Each event has a different style, tone and type of guest; some have strict dress codes to be adhered to, some have mere guidelines and some are a fashion free-for-all. So where to start? Busting Diva's team of fashion stylists, personal shoppers and style aficionados are on hand to guide you through the season's dress codes.

Wimbledon Tennis is one of the most informal events; as you watch the masses on Henman Hill from the comfort of your sofa, you may be forgiven for thinking that anything goes in terms of what to wear. But even here, admission to the more 'exclusive' marquees serving strawberries and cream, such as the Gatsby Club, is smart casual with jeans and trainers not permitted. The Grand Prix at Silverstone is similarly laid back, with no formal dress code, although ear plugs may be helpful if you're near the track!

Henley Royal Regatta is one of the most complex of events when it comes to dress codes. Officially there is no dress code, but people certainly dress up far more, even if they are only lolling on a picnic blanket on the banks of the Thames. But as for many events, admission to certain areas of the regatta will depend on how you look and the effort you've made. Blazers are encouraged for men and skirts or dresses down to the knee for ladies. Hats are far less popular at Henley than at Royal Ascot.

'Glorious Goodwood', as the race meeting held just outside Chichester is known, sees just as many hats worn as Ascot, indeed ladies are encouraged to wear hats at the Festival Meeting. While other enclosures are more informal, ladies are still not allowed to show a lot of flesh; skimpy dressing is a no-no. Jackets, ties, cravats or polo neck sweaters are part of the male dress code, while linen suits and Panama hats are popular. Jeans and shorts are strictly not allowed.

All but the most regular guest at these events will find these varying dress codes dizzying. But help is at hand thanks to the team of personal stylists and fashion experts at Busting Diva. They can talk men and women through the codes of the season, give them advice on what to wear to stay within the rules, while still looking up-to-the-minute in styles that suit them. They can even ease the purchase process with their personal shopping service.

From keeping you up-to-date with the latest trends to overhauling your wardrobe, finding you a mobile dressmaker in London to putting together cool corporate events with a difference, www.bustingdiva.com has the answers to all your styling, shopping and couture questions.

Download a PDF of this press release: Crack Those Dress Codes And Have A Sartorial Summer Season

Note to Editors: Busting Diva offers style, shopping and couture services to individuals, events and organisations. From personal shopping to unique fashion and beauty parties, style workshops to beauty makeovers and much more. While Busting Diva is based in London its team do visit clients nationwide for most of its services, travel charges may apply. For the complete range of services and prices provided by Busting Diva please visit their website. For further information and images please contact Danièle Hromek on 020 7101 9313, or email diva@bustingdiva.com.