Press Release

June 19, 2008

Mini-Skirts And 'WAG'-Wear Banned At Royal Ascot

It's Royal Ascot season again, the world's most famous race meeting where sport and style collide. Race-goers and royalty attend to witness the spectacle, place a bet and display their fashion finery. In recent years, the organising officials have noticed a slip in the sartorial standards and have decided to crack down on the inappropriate dressing. What if you have a ticket this year and you're worrying whether your outfit will make the cut? We all wish we had a personal stylist to guide us through these fashion minefields and now, thanks to Busting Diva's services, we all can.

Busting Diva is a style and couture company that can act as your fashion stylist or personal shopper, give you a makeover or arrange for a dressmaker to fit you out in couture. They have their finger on the pulse so that you don't have to and while most women may think they're up to date with the latest fashions because they read the odd fashion magazine, it takes an expert to really understand the trends, know what suits whom, and how to deal with strict social dress codes.

The dress code maze is particularly confusing to navigate, as the news from the Royal Ascot officials proves. Different social events have varying rules as to how to dress, and they range from helpful hints to strict regulations. Royal Ascot has always been one of the more formal summer social events given its long history and royal connections, but its popularity has soared over the last few decades. It's no longer just the domain of the aristocracy and the royals; now you're as likely to see gaggles of tipsy girls and corporate groups cheering on the horses as you are lords and ladies.

With this new era comes a whole new image. There are still as many dramatic hats but an increasing number of skimpy dresses, sky-high hemlines and looks that are more suited to a nightclub than a stylish social event. Following the number of women at last year's event looking more WAG than regal, the officials have announced that this year they would be tightening up on the dress codes for both men and women and would even ask patrons that were entirely inappropriately dressed to leave the event. But if the photos of the fashion at this year's meeting currently hitting the headlines are anything to go by, the message is still not getting through. Even Princess Eugenie managed to gain entrance to the Royal Enclosure on the first day of racing, despite wearing a mini skirt that goes against the "conservative dresses and hats" rule for women (with men having to wear morning suits and top hats).

If a member of royalty struggles to meet strict dress codes without sacrificing her sense of style, how are us mere mortals supposed to fare? This is where Busting Diva comes in. They have a team of trained and experienced stylists, dressmakers and makeover artists and offer a variety of personal styling packages, from colour analysis to couture, personal shopping to pampering. They also style corporate events, bringing style to the stuffiest of companies.

The Busting Diva team are regularly asked for help interpreting the strict dress codes of the various social do's throughout the year. With the help of a fashion stylist and personal shopper, you can find an outfit that meets all the rules, while still looking on-trend in an outfit that suits you. Busting Diva can even arrange for your own couture creation to be made by recommending a dressmaker in London or the surrounding area from their team that can whip you up something unique.

To discover how Busting Diva help both men and women meet exacting dress codes, and to find out about the whole range of packages they offer, go to www.bustingdiva.com.

Download a PDF of this press release: Mini-Skirts And 'WAG'-Wear Banned At Royal Ascot

Note to Editors: Busting Diva offers style, shopping and couture services to individuals, events and organisations. From personal shopping to unique fashion and beauty parties, style workshops to beauty makeovers and much more. While Busting Diva is based in London its team do visit clients nationwide for most of its services, travel charges may apply. For the complete range of services and prices provided by Busting Diva please visit their website. For further information and images please contact Danièle Hromek on 020 7101 9313, or email diva@bustingdiva.com.