Press Releases

February 16, 2006

Busting Diva Mixes Red-Hot Colour Tips With Campari Cocktails

Contemporary lifestyle company Busting Diva has teamed up with Campari to create the Campari Red Room, exclusively for the Evening Standard London Fashion Weekend. All visitors will receive a voucher that invites them to enjoy a complimentary cocktail and free personal colour consultation at the Campari Red Room.

London Fashion Weekend offers style-conscious shoppers the chance to snap up bargains from over 100 leading designers as well as indulge in beauty treatments, manicures and massages. The Campari Red Room will provide an ultra-stylish haven of tranquillity throughout the hustle and bustle of the weekend.

Wearing the right colours can have a dramatic affect on the way you look and feel, which is why Campari decided to join forces with style and colour experts Busting Diva. A colour consultation with Busting Diva is designed to banish the blues about what colour to wear and make sure everyone leaves in the pink about seeing red. Participants will also receive Campari's Little Red Book - an essential guide to colours and cocktails.

Red is the most emotionally intense colour; it stimulates the heart rate, increases appetite, elevates blood pressure and respiratory rate and is the colour of love. Red clothing can be uplifting and convey power and energy. Surprisingly, everyone has a perfect red that suits them based upon their hair, eyes and skin tone. Wearing red will certainly get you noticed and visitors to the Campari Red Room will be able to discover which red is right for them. While red is certainly the colour the session will also demonstrate:

What your dominant colouring is and how this determines what colours suit you
Why certain shades complement your natural colouring more than others
How to wear and combine colours to achieve the look you want
How to wear the colours you have to best effect
Where at London Fashion Weekend to find your best colours this season
A review of make up choices and application techniques

The Campari group is the 6th largest spirit company in the world, and Campari itself is sold in over 190 countries. In 2005 Campari was voted one of Britain's coolest brands for the second year in succession by the CoolBrands Council. Campari chose Busting Diva as a partner because of its edgy, stylish image and ability to relate to the Campari consumer.

Founder of Busting Diva Danièle Hromek said, "Campari has always been a symbol of Red Passion and Busting Diva is proud to be part of that at London Fashion Weekend."

London Fashion Weekend takes place from February 23 - 26, 2006 at the home of London Fashion Week on the lawns of the Natural History Museum in South Kensington.

Download a PDF of this press release: Busting Diva Mixes Red Hot Cocktails With Campari

Note to Editors: Busting Diva offers styling, makeover and couture services to individuals, organisations and spaces. From personal shopping to unique fashion and beauty parties, style workshops to beauty makeovers and much more. While Busting Diva is based in London its team do visit clients nationwide for most of its services, travel charges may apply. For the complete range of services and prices provided by Busting Diva please visit their website. For further information and images please contact Danièle Hromek on 020 7101 9313, or email diva@bustingdiva.com.

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